Tracking health data is easy. Making sense of it isn't. I explored how AI could close that gap for Live Tula patients — turning complex, multi-stream health data into insights that actually inform behavior change.

Owala partnered with a third-party customization platform with a track record of loosing mobile users to desktop. By reframing I significantly increased mobile engagement and proved that the right UX diagnosis can unlock growth that the platform alone never could.

A youth sports startup had too many ideas and no clear place to start — so we reframed the entire product direction mid-discovery. An unexpected insight shifted our mission entirely, sharpened our value proposition, and helped us launch faster with strong early adopter growth — showing that the best product decisions start with listening to user needs.

Designed a white-label warranty claims experience for CSG International, I identified high-frustration steps through journey mapping that guided every design decisions. The result was a claims experience proven to be clear, easy to use, and emotionally considered — showing how I use research and iterative validation to de-risk complex products early.

A successful luxury skincare brand was growing every year but burning design time on the wrong priorities — so we reprioritized the roadmap based on subjective methods. The result was incremental improvements across bounce rates, cart abandonment, and user signups — showing that knowing what to design is just as important as knowing how to design it.

An outdated legacy tool was quietly slowing down engineers monitoring and resolving broken automated workflows. User interviews drove a full redesign within a modern design system, resulting in increased satisfaction and reduced time on task.

Explorations in brianding, wayfinding, packaging, and advetising design.